Customer Relationship Management (CRM) - Project Case study - Java / J2ee
In today's business climate, marketing programs must focus on value-oriented differentiation to be successful. Increasingly, businesses are seeking to leverage the customer relationship to win and maintain customer loyalty. In addition to helping identify and retain customers with a high-profitability profile, CRM is emerging as a critical success factor in both electronic commerce and supply chain management initiatives.
CRM is all about identifying, satisfying, retaining and maximizing the value of a company's best customers.
Challenges and Requirements:
Reasons driving traditional companies to embark on adopting CRM includ
- Need to increase the profit potential from a strong customer relationship
- Deliver a superior customer service
- Lower operational costs
- Improve customer retention rates
- Reduce time to market of new propositions
- Manage channel conflicts
- Increase market share and revenue per customer
- Improve workforce productivity
- To establish a low cost communication link between the company and its regular customers
- Improvement in process flow
- Increased efficiency through automation
- Ability to provide faster response to customer inquires
- Having a deeper knowledge about the customers
- Getting more marketing or cross selling opportunities
- Better information for better management
- Reduced costs of sales and increased sales representative productivity
- Receiving customer feedback that leads to new and improved product/s or services
- Doing more one-to-one marketing
Solution:
Our CRM program involves three basic business processes:
- Customer Sales, Service & Support Solution
- Sales Solution
- Marketing Solution
Technologies:
Struts, Hibernate, JSP, Java script, iReport, Ajax, Tomcat, Eclipse 3.1
Database:
MySql 5.x
